Bussiness Interests

Books

Book Cover of one of many Tendulkar's biographies.Sachin Tendulkar has been the subject of various books. The following is the listing of books focused on Tendulkar's career:

Sachin: The Story of the World's Greatest Batsman by Gulu Ezekiel. Publisher: Penguin Global. ISBN 978-0143028543[56]
The A to Z of Sachin Tendulkar by Gulu Ezekiel. Publisher: Penguin Global. ISBN 978-8174765307[57]
Sachin Tendulkar-a definitive biography by Vaibhav Purandare. Publisher: Roli Books. ISBN 8174363602[58]
Sachin Tendulkar - Masterful by Peter Murray, Ashish Shukla. Publisher: Rupa. ISBN 8171678068[59]

Sports Management Contract
Sachin Tendulkar was an early pioneer in India on cricket business dealings when he signed a then record sports management deal with Worldtel. His next 2 contracts are also record breaking for the pay-outs cementing his place as the highest earning Cricketer in the game.

1995: Sports Management Firm - Worldtel. Term & Contract Value - 5 Year / Rs. 30 Crores[60]
2001: Sports Management Firm - Worldtel. Term & Contract Value - 5 Year / Rs. 80 Crores[61]
2006: Sports Management Firm - Saatchi and Saatchi's ICONIX. Term & Contract Value - - 3 Year / Rs 180 Crores[62]

Business Ventures
Restaurants: Sachin Tendulkar owns two restaurants, Tendulkar's[63] (Colaba, Mumbai) & Sachin's[64] (Mulund, Mumbai). Sachin owns these restaurants in partnership with Sanjay Narang of Mars Restaurants.
Fitness Product: Sachin Tendulkar announced a JV with the Fortune Group and Manipal Group to launch healthcare and sports fitness products under the brand name S Drive and Sach.[65]
Comic Strip: A series of comic books by Virgin Comics is due to be published featuring him as a superhero.[66]

Product and Brand Endorsments
Sachin Tendulkar endorses the following products:

Pepsi: 1992 - Present[67]
Canon: 2006 - 2009[68]
Airtel: 2004-2006[69]
Nazara Technologies: 2005 - 2008. License for Mobile Content development based on Sachin.[70]
Reliance Communications sub-licensed brand 'Sachin Tendulkar' to update the user of the latest 2007 Cricket World Cup scores and news in Sachin's voice. Hutch - ICC's prime communication sponsor protested calling Reliance's plan as 'ambush marketing', a charge that Reliance Communication denies.[71]
Britannia: 2001 - 2007[72]
HomeTrade: 2001 - 2002[73]
Sunfeast: 2007 - 2013/14[74]
National Egg Coordination Committee (NECC): 2003 - 2005[75]
Boost: 1990 - Present[76]
Action Shoes: 1995 - 2000[77]
Adidas: 2000-2010[78]
Fiat Palio: 2001 to 2003[79]
Reynolds: 2007 - Present[80]
TVS: 2002 - 2005[81]
ESPN Star Sports: 2002 - Present[82]
G-Hanz: 2005 - 2007[83]
Sanyo BPL: 2007 - Present[84]
AIDS Awareness Campaign: 2005[85]
Colgate[citation needed]
Philips[citation needed]
MRF[citation needed]
Visa[citation needed]